The Visual Aid Foundation believes that photography is one of the most powerful marketing tools an organization can employ in conveying its mission to an audience. But sadly, non-profits rarely can afford to invest in this invaluable service. As a result, they settle for substandard work that is uninspired leaving them unable to reach their audiences in a meaningful way. Forced to use these amateurish materials, the organizations marketing campaigns are rarely helpful in communicating the mission in an effective way and fails to help them achieve their necessary outreach and fundraising goals. It’s a negative feedback loop which hinders the groups from achieving results.